“If this is my very last tweet, I just gotta say one thing - I will never, ever, buy a Tesla,” tweeted former Vox journalist Aaron Rupar who is now an independent journalist. Hashtags such as #RIPTwitter and #TwitterDown trended as users wrote emotional goodbye posts lamenting the loss of networks and friendships developed on the platform. Journalists responded by threatening to leave Twitter, seeking out other online communities such as Mastodon, Reddit, even LinkedIn.
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Journalists “ think they’re better than everyone else ” Musk tweeted to his 122 million followers after getting rid of an old verification system that favored journalists, and suspending half a dozen prominent tech reporters for tweeting about an account that shared publicly available data on Musk’s personal jet.
The relationship between the media and Musk had been simmering for years, and boiled over once he bought their favorite social media platform. When Elon Musk completed his $44 billion purchase of Twitter last year, journalists around the world looked on in alarm. Tow Center research saw clear moments where the journalism community stepped back from the platform, particularly after changes to the verification system. Journalists in the database associated with right-leaning publications tended to tweet more following the Musk-takeover whereas journalists from left-leaning or neutral publications tended to tweet less. However, the change in tweeting activity is determined more by publication. New research from the Tow Center for Digital Journalism into the habits of journalists on Twitter during and after Elon Musk’s takeover of the platform reveal that despite a perceived Twitter exodus only a small handful have deactivated their accounts and the number of daily tweets has decreased just 3 percent overall.
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